Connla Gaffney

For supplement & wellness DTC brands

Hey I’m Connla,I help supplement and wellness brands whose emails land in spam or Promotions get seen in the inbox, or they don't pay the second half.

I run Connla Gaffney Copywriting around one specific problem: supplement and wellness brands whose emails aren’t showing up where they should. My approach is diagnose, fix, confirm — find exactly why you’re landing in spam or Promotions, fix it, then prove it’s fixed before you pay the second half. If you’re not sure your subscribers are actually seeing what you send them, that’s the first thing I look at.

A one-off fix, £1,500 in two parts: the second part is only invoiced once your emails land in the inbox. Book a 15-minute inbox diagnosis.

Portfolio

  • Story email

    I blanked in front of my biggest client

Cognitive supplement · Get the click

Your 3pm crash isn’t caffeine’s fault

Let me guess, you’re drinking coffee or something else early in the morning.

3pm rolls around and BOOM, you feel like you are ready for bed.

How it works.

Three steps. The first £750 starts the work. The second £750 is only invoiced once the third step is done.

Step 01

Diagnose

A seed-list test shows where your emails are landing, and why they land there.

Step 02

Fix

Clean the list, fix SPF, DKIM and DMARC, rework the unsubscribe flow, and warm the domain.

Step 03

Confirm placement

Re-test until it holds, with screenshots as proof.

What “confirmed” means.

Verified on 3 separate sends across 3 separate days. All three providers have to hit their bar, and you get the screenshots.

Gmail

Primary tab

Not Promotions, Updates or Spam.

Outlook

Focused inbox

Not Other.

Yahoo

Inbox

Not Spam.

Emails I’ve written.

Five from my portfolio, written for supplement and wellness brands. Subject line first, exactly as it lands in the inbox. Open one to read it in full.

Peer credibility.

Devon and John have both worked with me. They speak to what I’m like to work with: reliability, communication, skill.

John Veylon

Worked with John in the CMB community

Devon Prochaska

Worked with Devon in the CMB community

Book your inbox diagnosis.

We’ll look at where your emails are landing, what’s likely causing it, and what a fix would involve. If it’s a fit, I’ll explain the offer and you can decide whether to go ahead.

Book a 15-minute inbox diagnosis